{"id":900,"date":"2024-02-22T15:11:05","date_gmt":"2024-04-23T14:54:39","guid":{"rendered":"http:\/\/kazrena.kz\/?p=900"},"modified":"2026-04-28T13:36:13","modified_gmt":"2026-04-28T08:36:13","slug":"%d0%b2-%d0%ba%d0%b0%d0%b7%d0%b0%d1%85%d1%81%d1%82%d0%b0%d0%bd%d0%b5-%d0%b2%d1%81%d1%82%d1%83%d0%bf%d0%b0%d1%8e%d1%82-%d0%b2-%d1%81%d0%b8%d0%bb%d1%83-%d0%bd%d0%be%d0%b2%d1%8b%d0%b5-%d0%bf%d1%80%d0%b0","status":"publish","type":"post","link":"https:\/\/kazrena.kz\/?p=900","title":{"rendered":"\u0412 \u041a\u0430\u0437\u0430\u0445\u0441\u0442\u0430\u043d\u0435 \u0432\u0441\u0442\u0443\u043f\u0430\u044e\u0442 \u0432 \u0441\u0438\u043b\u0443 \u043d\u043e\u0432\u044b\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u0430, \u043a\u0430\u0441\u0430\u044e\u0449\u0438\u0435\u0441\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435"},"content":{"rendered":"<header class=\"c91838a669\">\n<header class=\"b5fc5aa024 df068f8f97 e1a670d2ef\">\n<div 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\u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u044c \u043a\u00a0\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0437\u0430\u00a0\u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u0438\u0435 \u0444\u0435\u0439\u043a\u043e\u0432 \u0438\u00a0\u0443\u043a\u0440\u044b\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u043e \u043e\u0442\u00a0\u043d\u0430\u043b\u043e\u0433\u043e\u0432.<\/p>\n<p style=\"text-align: right;\"><em><strong>tengrinews.kz<\/strong><\/em><\/p>\n<\/div>\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong>New Online Advertising Rules to Take Effect in Kazakhstan<\/strong> <strong>By arman \/ 2024-02-22<\/strong><\/summary>\n<p>Starting next week, Kazakhstan will implement new regulations regarding online advertising. This was reported by the press service of the Ministry of Culture and Information, via Tengrinews.kz.<\/p>\n\n\n\n<p>The Law &#171;On Online Platforms and Online Advertising&#187; was signed by the Head of State on July 10, 2023. This document aims to create a safe online environment in Kazakhstan. One of its key legal mechanisms is the mandatory labeling of online advertisements.<\/p>\n\n\n\n<p>According to Aida Balayeva, Minister of Culture and Information, the labeling rules are based on international standards and have been positively assessed for their impact on business.<\/p>\n\n\n\n<p>&#171;In developing these rules, we relied on the practices of media entities that voluntarily label their commercial content. We advocate for extending this healthy trend across Kazakhstan&#8217;s entire online landscape. The rules will come into force on March 2,&#187; the Minister stated.<\/p>\n\n\n\n<p>Under these rules, online advertisements placed by influencers (bloggers) on a commercial or contractual basis must be labeled. The publication must include one of the following phrases at the beginning or end: &#171;advertising,&#187; &#171;advertising material,&#187; &#171;partner material,&#187; &#171;sponsored material,&#187; &#171;as an advertisement,&#187; &#171;paid by sponsor,&#187; or &#171;as PR.&#187;<\/p>\n\n\n\n<p>Labeling is not required for social advertisements (charitable or socially beneficial purposes) or for ads placed in instant messengers. The official order is available on the &#171;Adilet&#187; portal.<\/p>\n\n\n\n<p><em>Note: Previously, bloggers in Kazakhstan were required to pay taxes on social media advertising income. Now, they must also label their content, with future accountability measures planned for spreading misinformation and tax evasion.<\/em><\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary><strong>\u049a\u0430\u0437\u0430\u049b\u0441\u0442\u0430\u043d\u0434\u0430 \u043e\u043d\u043b\u0430\u0439\u043d-\u0436\u0430\u0440\u043d\u0430\u043c\u0430\u0493\u0430 \u049b\u0430\u0442\u044b\u0441\u0442\u044b \u0436\u0430\u04a3\u0430 \u0435\u0440\u0435\u0436\u0435\u043b\u0435\u0440 \u043a\u04af\u0448\u0456\u043d\u0435 \u0435\u043d\u0435\u0434\u0456<\/strong> <strong>\u0410\u0432\u0442\u043e\u0440\u044b: arman \/ 2024-02-22<\/strong><\/summary>\n<p>\u041a\u0435\u043b\u0435\u0441\u0456 \u0430\u043f\u0442\u0430\u0434\u0430\u043d \u0431\u0430\u0441\u0442\u0430\u043f \u049a\u0430\u0437\u0430\u049b\u0441\u0442\u0430\u043d\u0434\u0430 \u043e\u043d\u043b\u0430\u0439\u043d-\u0436\u0430\u0440\u043d\u0430\u043c\u0430\u0493\u0430 \u049b\u0430\u0442\u044b\u0441\u0442\u044b \u0436\u0430\u04a3\u0430 \u0435\u0440\u0435\u0436\u0435\u043b\u0435\u0440 \u049b\u043e\u043b\u0434\u0430\u043d\u044b\u0441\u049b\u0430 \u0435\u043d\u0433\u0456\u0437\u0456\u043b\u0435\u0434\u0456. \u0411\u04b1\u043b \u0442\u0443\u0440\u0430\u043b\u044b \u041c\u04d9\u0434\u0435\u043d\u0438\u0435\u0442 \u0436\u04d9\u043d\u0435 \u0430\u049b\u043f\u0430\u0440\u0430\u0442 \u043c\u0438\u043d\u0438\u0441\u0442\u0440\u043b\u0456\u0433\u0456\u043d\u0456\u04a3 \u0431\u0430\u0441\u043f\u0430\u0441\u04e9\u0437 \u049b\u044b\u0437\u043c\u0435\u0442\u0456 \u0445\u0430\u0431\u0430\u0440\u043b\u0430\u0434\u044b (Tengrinews.kz \u043c\u04d9\u043b\u0456\u043c\u0435\u0442\u0456 \u0431\u043e\u0439\u044b\u043d\u0448\u0430).<\/p>\n\n\n\n<p>\u00ab\u041e\u043d\u043b\u0430\u0439\u043d-\u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u043b\u0430\u0440 \u0436\u04d9\u043d\u0435 \u043e\u043d\u043b\u0430\u0439\u043d-\u0436\u0430\u0440\u043d\u0430\u043c\u0430 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\u043e\u043d\u043b\u0430\u0439\u043d-\u0436\u0430\u0440\u043d\u0430\u043c\u0430\u043d\u044b \u0442\u0430\u04a3\u0431\u0430\u043b\u0430\u0443 \u043c\u0456\u043d\u0434\u0435\u0442\u0442\u0435\u043c\u0435\u0441\u0456.<\/p>\n\n\n\n<p>\u041c\u04d9\u0434\u0435\u043d\u0438\u0435\u0442 \u0436\u04d9\u043d\u0435 \u0430\u049b\u043f\u0430\u0440\u0430\u0442 \u043c\u0438\u043d\u0438\u0441\u0442\u0440\u0456 \u0410\u0438\u0434\u0430 \u0411\u0430\u043b\u0430\u0435\u0432\u0430\u043d\u044b\u04a3 \u0430\u0439\u0442\u0443\u044b\u043d\u0448\u0430, \u0442\u0430\u04a3\u0431\u0430\u043b\u0430\u0443 \u0435\u0440\u0435\u0436\u0435\u043b\u0435\u0440\u0456 \u0445\u0430\u043b\u044b\u049b\u0430\u0440\u0430\u043b\u044b\u049b \u0442\u04d9\u0436\u0456\u0440\u0438\u0431\u0435 \u043d\u0435\u0433\u0456\u0437\u0456\u043d\u0434\u0435 \u04d9\u0437\u0456\u0440\u043b\u0435\u043d\u0433\u0435\u043d \u0436\u04d9\u043d\u0435 \u0431\u0438\u0437\u043d\u0435\u0441\u0442\u0456\u04a3 \u0434\u0430\u043c\u0443\u044b\u043d\u0430 \u04d9\u0441\u0435\u0440\u0456 \u0442\u04b1\u0440\u0493\u044b\u0441\u044b\u043d\u0430\u043d \u043e\u04a3 \u0431\u0430\u0493\u0430\u043b\u0430\u043d\u0493\u0430\u043d.<\/p>\n\n\n\n<p>\u00ab\u0411\u04b1\u043b \u0435\u0440\u0435\u0436\u0435\u043b\u0435\u0440\u0434\u0456 \u049b\u0430\u043b\u044b\u043f\u0442\u0430\u0441\u0442\u044b\u0440\u0443 \u043a\u0435\u0437\u0456\u043d\u0434\u0435 \u0431\u0456\u0437 \u043a\u043e\u043c\u043c\u0435\u0440\u0446\u0438\u044f\u043b\u044b\u049b \u043d\u0435\u0433\u0456\u0437\u0434\u0435 \u043e\u0440\u043d\u0430\u043b\u0430\u0441\u0442\u044b\u0440\u044b\u043b\u0430\u0442\u044b\u043d \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0442\u0456 \u04e9\u0437 \u0431\u0435\u0442\u0456\u043d\u0448\u0435 \u0442\u0430\u04a3\u0431\u0430\u043b\u0430\u0439\u0442\u044b\u043d \u043c\u0435\u0434\u0438\u0430-\u0441\u0443\u0431\u044a\u0435\u043a\u0442\u0456\u043b\u0435\u0440\u0434\u0456\u04a3 \u0442\u04d9\u0436\u0456\u0440\u0438\u0431\u0435\u0441\u0456\u043d\u0435 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